How we Work

BW Consulting will work in the following way. We will conduct semester long engagements, providing midterm and final presentations and feedback throughout the process. Lastly and most importantly, all our services will be free of charge as our mission is to serve Black owned businesses, make a positive impact in the Black community, and professionally developing our consultants

Below you will find a list of the services we look forward to providing our prospective clients next semester. We plan to offer consultations in some of the following areas:

  • Market segmentation and targeting

    Brand positioning and messaging

    Digital marketing and social media strategy

    Customer journey mapping and experience optimization

    Product launch and go-to-market strategies

  • Market expansion and entry strategies

    Scaling business operations

    Innovation and new product development

    Customer base analysis and growth hacking

  • Competitive analysis and benchmarking

    Market trends and forecasting

    Consumer behavior and insights

    Regulatory and compliance environment analysis

    Industry-specific technology advancements

  • Business model optimization

    Process improvement and efficiency enhancement

    Organizational structure and change management

    Risk management and mitigation strategies

    Sustainability and CSR strategy

  • Financial modeling and forecasting

    Cost reduction and profitability analysis

    Investment analysis and due diligence

    Budgeting and financial planning

    Capital structure and funding strategy

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